Agree. But is Trump utilizing an expert in this regard, or is Trump just being Trump?
Is someone that is just turning the crank based on what someone tells them to do less attractive than someone truly being themselves?
I don’t know that answer and just throwing the question out there.
Scott Adams (who studies persuasion) has said from the beginning that he thinks Trump has a persuasion advisor. That is what drew him in to analyse Trump's campaign in the first place, during the primary. He is not a Trump supporter, but has called his persuasion techniques masterful.
Trump has been preparing for a presidential run for many years, so it is not a leap to think he has studied these techniques from many different sources.