[babble-on]

I have his Persuasion book. It’s incredibly good.

[CaptainK]

This is the theme of his newest book. I hope Julian Assange is taking note.

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

[faucetman]

Is it? Or did he just make you THINK it was good?