#3 Skydancer: Re “how can it be any lower than the cellar it’s in now” question.
Well, underneath the cellar is unlimited earth to dig deeper into, all the way to Red China where everyone trusts their media, or else.
In the media, far, far away, (with Emperor PainInTheAss Clinton), “You will trust them, or else!”
“May the Lies be with You”.
Or North Korea. Seems our media is mimicking their media with regards to the great leader ...and 0bama/Hillary/Slick Willy.