As a kid I remember the old Sears and Roebucks catalog from the covered wagon days....
The S&R and Monkey Wards catalogs had the ladies undergarments section... That heralded the loss of innocence once upon a time.
They missed their big opportunity, to go online into the niche Amazon currently occupies.
“As a kid I remember the old Sears and Roebucks catalog from the covered wagon days....”
Do you also remember when Sears carried the moniker, “Sears, The Men’s Store”. How many of you would EVER consider this the first place to look for a gift for your wife or girlfriend (unless she’s Rosie O’Donnell)? No one.
If these corporate executives running Sears would take off their skirts for a second, and remake the store as a the place where manly men go to gear up, I think they could have a winner. They need to differentiate themselves as a brand.
Aside from Cabellas and similar outdoor stores, their are few, if any, stores that are men centric. And don’t talk to me about Men’s Warehouse. Those guys are either Men in Name Only, or dudes who remembered at 12:05 they have a wedding to attend at 1:00, and the booze is free.
If the store is selling upright vacuum cleaners, and coffee makers, it’s not a Men’s store. I’m looking at you, Lowes and Home Depot. You two lost me at Ty Pennington on HGTV.
A man-centric store would be a refreshing change. None of these gender bender bathrooms. Nope. Just a door with a sign over it that reads ‘piss trough’. If you can’t stand, tough, take your butt down to the Candle Barn and do your thing.
Sears can come back if it grows a set, or it can die on the vine like thought hatched out of the head of our exiting pResident. Maybe they should start selling hope and change, that always seems to work.
#14 Sears catalog from 1897. You can buy 5lbs of candy for .35 cents. All medicines guaranteed to have cocaine in it...
It is a pdf file so you can zoom in to view the low prices.
Catalogs from 1897 on
http://searscatalogsonline.com/sears-roebuck-and-co-1930-fall/