It's going to take some direct "fireside chats" to reach people who still watch TV news or read the old newspapers. I'm not sure Twitter is a good enough vehicle for what needs doing.
Trump is an excellent strategist. He now has the power of the bully pulpit and the resources of the Federal Government to make the necessary changes.
Trump is one of the few individuals who truly comprehends the bigger picture and is able to evaluate the tone of the people. He can move into selling emotion when the time is correct.