Bingo. Which is why he is avoiding the spotlight for the first time in his life
It's an open revelation, by means of the concealment.
And besides, the house he chose telegraphs 'dark forces welcome, inquire within' like no other.
Some folks like to decorate around their houses for Halloween, with ghouls and graves and skeletons, but trick-or-treaters would instinctively stay far away from the Obama lair, saying, "Whoa, this isn't décor."