Cable is going to die. Everything will be going On Demand/Streaming/Smart TV. There will be no Cable TV anymore. Everything will be over the Internet.
NFL games have already been broadcast on Yahoo and Twitter. There’s already Apple TV, Amazon Fire Stick, Hulu, Netflix and on and on. That’s where we’re heading.
Cable’s not going to die. But it is going to shrink. The fact of the matter is the other options require more effort, and depending on how much you subscribe too can easily cost just as much as cable. Especially as the tech generation slides into middle age with kids and responsibilities and doesn’t feel like going through all the streaming effort, setting your DVR is just plain easier. For many the convenience will remain worth the cost, it’ll probably bottom out around 50% of peak.