Fake Media will keep this game going until they start getting sued and fined for libel. Just because he’s a public figure doesn’t mean any inflammatory rhetoric can be printed without some legal pushback.
Freedom of Speech is NOT an absolute right. You can’t yell “Fire” in a crowded theater or “Bomb” in an airport.
Logically then (I know, I know; logic to a Liberal is like Holy Water to the Devil), Freedom of the Press MUST NOT be an absolute right. You can’t make up stories and libel people, even the President.