Conservatives need to counter punch the liberal agenda and show strength in numbers. It's time to start standing up to the lunatics trying to destroy our country with their ill informed Soros brainwashing.
Personally, I think USAA blundered badly when they started running ads like this in the first place. To me, there are some industries where a company actually diminishes the credibility of its brand when it advertises in places where I expect to see ads for beer, laundry detergent and Viagra ... along with promotional spots for crappy TV shows that I would never watch. Financial services is one of those industries.