“Are loss leaders the things that get you to shop in the hopes that the person will buy other things?”
Yes. Check the front page of your local Grocery Store ad each week. Those are the ‘Loss Leaders’ that get you into the store, hoping you’ll buy other stuff you don’t need at full price. They’re pretty much the same items each week throughout the year. By shopping them and planning meals around the Loss Leaders (while resisting all the other ‘stuff’ in the store) you CAN save a lot of money!
20 years of Retail under my belt. Sadly. But I know all the Retailing Tricks, that’s for sure!
P.S. When looking at a shelf in the grocery store, shop HIGH or LOW. The brands in the middle pay a premium for shelf space! and the stuff on an End Cap? Not always a ‘bargain,’ we just make it look that way. ;)
Write a book!!
It’s a book I would find worth the money and then some.