Actually, only loss leaders were sold at a loss. Individual items not sold cheap as advertising were sold at a profit.
What Amazon did do was continue to spend more on expanding the company infrastructure than the company brought in, and they did that for well over a decade. So the company operated at a loss, but items were not generally being sold at a loss.
I stand corrected. Thank you :)
Are loss leaders the things that get you to shop in the hopes that the person will buy other things?
Like a 2 dollar whopper sale and a 3 dollar coke :)