"Brand", what "brand"? The demoncRAT Party represents everything that is utterly detestable: Corruption, Communism, Socialism, murder of the unborn and selling their body parts for profit, anti-God, anti-white people - black racist "only black lives matter", anti-Americanism, anarchy, violence, envy, hatred of what is right, good and wholesome, lawlessness, loving criminal illegal aliens instead of American citizens... the list is endless.
The above "philosophy" isn't a brand, its a virulent disease. Is it any wonder they keep losing elections no matter how much money they throw down the toilet, or how much they polish the turd they are desperately trying to foist upon the public?