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The Colin Kaepernick Effect: CBS Study Says Protests Were Factor in NFL Ratings Decline
Sports Illustrated ^ | Aug 31, 2017 | Richard Dietsch

Posted on 09/02/2017 3:34:23 PM PDT by 11th_VA

At least one sports television network president believes that national anthem protests last season were a factor in the decline of NFL ratings.

On Wednesday during its annual NFL Media Day in New York City, CBS Sports chairman Sean McManus said research his network did internally indicated that the protests played some kind of role in declining average viewers. He was emphatic, however, that it was merely a factor and not the cause. The average television viewership for the 2016 NFL season dropped roughly 8% last year from 2015.

“We did research and it was relatively proprietary research, to be honest with you,” McManus said. “But I think if you look at some of the reasons why NFL viewership was down last year, that is a reason that’s mentioned by a fair amount of viewers. It is something they don’t find attractive or they find don’t compelling in coverage of the football game. How big a factor it was? I don’t really know. But it was one of the factors that I think perhaps led to the slight decrease in ratings last year.”

(snip)

Earlier in the week, Mike Mulvihill, the executive vice president of research, league operations and strategy for Fox Sports, emphatically told Sports Business Daily media reporter John Ourand that any NFL viewer backlash to Kaepernick was not a factor in the NFL declines ...

(Excerpt) Read more at si.com ...


TOPICS: Culture/Society; Extended News; Miscellaneous; News/Current Events
KEYWORDS: kaepernick; nfl; protest; sports
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To: 11th_VA

Between this and their NFLGBTQism, I am done with pro-football.


21 posted on 09/02/2017 3:48:25 PM PDT by yuleeyahoo (Those are my principles, and if you do not like them...well I have others. - Groucho Marx)
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To: 11th_VA

I was done with the NFL after Peyton Manning retired.

The league is overrun with America haters, violent felons, domestic abusers, and cheaters. They have nothing that I need to see.


22 posted on 09/02/2017 3:49:16 PM PDT by JamesP81 (The DNC poses a greater threat to my liberty than terrorists, China, and Russia. Combined.)
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To: dynachrome
I'm out this year too. They had a year to set a policy that clamps down on the anti-America stuff and they did nothing.

There is a stronger case for boycotting the NFL now than there was last year.

Last year they could claim that they were surprised by this stuff and that they weren't prepared to deal with it. That excuse is now gone. They've decided to let this stuff continue.

I'm hoping for a much larger decline this year.

23 posted on 09/02/2017 3:49:30 PM PDT by Neanderthal
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To: 11th_VA

Once they started running around IN PINK, I knew it was over for the NFL. I mean we’re talking Football, a MAN’S SPORT. But no, they got these ‘men’ to run around in pink.

Conlin simply made it end quicker.


24 posted on 09/02/2017 3:49:35 PM PDT by BobL (In Honor of the NeverTrumpers, I declare myself as FR's first 'Imitation NeverTrumper')
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To: 11th_VA

Ah, CBS finally found the frequency of Captain Obvious.


25 posted on 09/02/2017 3:49:52 PM PDT by Da Coyote
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To: 11th_VA

26 posted on 09/02/2017 3:50:41 PM PDT by Vendome (I've Gotta Be Me - https://www.youtube.com/watch?v=wH-pk2vZG2M)
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To: 11th_VA

Me thinks they protest too much. Why was the data “proprietary?” He’s only giving us his take on the survey rather than releasing it. And, if something, anything, is driving down ratings, why not put a stop to it? Why continue to shoot themselves in the foot by covering politics instead of the game? Is it that they think the political statement is more important than the ratings? Those ratings directly translate into money...profit. But they continue to do things that are driving down profit and the “journalists” get to decide what they are going to cover? Really? As a stockholder I’d be throttling some necks. I can tell you from having worked at a newspaper, the editor tells the reporters what to write. Reporters don’t just come up with their own stories...not in my experience.


27 posted on 09/02/2017 3:56:34 PM PDT by Gen.Blather
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To: 11th_VA

That smell when you pick your nose is your brain.

No Amereeken football this year for me.

Already passed on a few games.

You do know this hurts not only your sales but sales of beer, brats, dogs, burgers, fries etc.

These Kcuf ups are hurting the little guy as we walk away from the game and have no need for whatever stuff they were hawking....

Get your entertainers in line...

I guarantee you if I had to endure this crap before any Vegas performance I would leave and bad mouth them.

It is improbable nay impossible to believe that you guys are this stupid


28 posted on 09/02/2017 3:58:50 PM PDT by Vendome (I've Gotta Be Me - https://www.youtube.com/watch?v=wH-pk2vZG2M)
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To: nickcarraway

Get rid of all politics, the stupid pink in October crap and just focus on football. Further stop treating every tap to the QB as roughing and let the defense actually touch the receivers without getting an illegal contact penalty.(which can be called on almost any pass play)


29 posted on 09/02/2017 3:58:53 PM PDT by LukeL
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Protests, pink month, general left wing down your throatIsm, and a growing distaste to watch grown men in tights that contrbute nothing of real value to the world beyond running, jumping, and throwing, while making millions of dollars controlled by billionairs that bilk the taxpayer into building their stadiums while being priced out and never being able to actually attend a game themselves. Maybe that for a start


30 posted on 09/02/2017 3:59:28 PM PDT by dsrtsage (One half of all people have below average IQ. In the US the number is 54%)
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To: Neanderthal

“hoping for a much larger decline this year.”

Me, too.


31 posted on 09/02/2017 3:59:42 PM PDT by dynachrome (When an empire dies, you are left with vast monuments in front of which peasants squat to defecate)
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To: Will88

“An 8% decrease is not a ‘slight’ decrease in a business that had experienced many years of annual growth and had expected the same for 2015.”

To say the least. Other than JC Penny’s and Target, I can’t think of any business that would consider an 8% drop as ‘slight’, much less a business like the NFL. The think the going term for this in most businesses would be ‘disaster’.

At least at Penny’s and Target they made a CONSCIENCE DECISION to blow off their customer base for some political objectives. I’m not even sure the NFL has even figured that much out yet.


32 posted on 09/02/2017 4:00:30 PM PDT by BobL (In Honor of the NeverTrumpers, I declare myself as FR's first 'Imitation NeverTrumper')
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To: blam

>>Can we work on that?

I’m sure that someone over at NFL HQ has a copy of Minitab and knows how to use it.

They know exactly how big. It must be YUGE or they would have said how small of a contributor it was.


33 posted on 09/02/2017 4:00:58 PM PDT by Bryanw92 (If we had some ham, we could have ham and eggs, if we had some eggs.)
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To: Slyfox

I tried to watch a preseason game, but I couldn’t forget about the politics - I think the NFL is ruined forever


34 posted on 09/02/2017 4:03:12 PM PDT by 11th_VA (Kudos to President Trump for denouncing ALL violence)
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To: KyCats

I watch football not some political commentary for gays, illegals, minorities. They want to talk about that fine, I will not watch.


35 posted on 09/02/2017 4:05:28 PM PDT by Kozy (new age haruspex; "Everyone has a plan 'till they get punched in the mouth.")
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To: MarkL

And if you go to the games, that is a lot of bucks.


36 posted on 09/02/2017 4:06:05 PM PDT by dhs12345
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To: 11th_VA

On a related point, how is Target doing these days?


37 posted on 09/02/2017 4:06:48 PM PDT by dhs12345
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To: 11th_VA

Duh. There was a full 4 page article written by some head in the sand idiot from the ComPost on why viewership is down and Colon Kaypernick was not even considered a factor.


38 posted on 09/02/2017 4:09:31 PM PDT by KC_Conspirator
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To: 11th_VA

It appears, though, that the NFL has not.

Which is fine—I enjoy having my Sunday afternoons free.


39 posted on 09/02/2017 4:19:06 PM PDT by Arm_Bears (Rope. Tree. Politician/Journalist. Some assembly required.)
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To: nickcarraway

Kraft’s stooge Roger Goodell has been ruining the NFL for 10 years.

And he is on the verge of getting a 7 years extension. He threatened Texas with sanctions if they pass the keep the dudes out of the girls bathrooms bill. A real POS.


40 posted on 09/02/2017 4:19:10 PM PDT by gibsonguy
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