Posted on 09/14/2017 7:41:55 AM PDT by a fool in paradise
New products have same price in both currencies, suggesting Apple is taking advantage of British customers acceptance of price hikes since the EU Referendum
Tuesdays iPhone X launch event brought familiar news to British viewers: the Brexit-induced devaluation of the pound means that everything is really, really expensive.
Every product announced by Apple onstage has the same price in pounds and dollars, from the cheapest Apple TV £149 or $149 to the most expensive iPhone X, a grand more at $1,149 or £1,149...
...The prices quoted for US customers are exclusive of sales taxes, which vary state-by-state, while the UK prices include VAT. A VAT-free 256GB iPhone X would cost £957.50, for instance, significantly closer to the £863 it would cost if the dollar price were simply converted to pounds.
Of course, that still leaves a margin of almost £100 which Apple pockets for itself.
The company hasnt replied to a request for comment, but last time it hiked prices, in October 2016, it suggested in a statement that it wasnt just Brexit to blame: Apple suggests product prices internationally on the basis of several factors, including currency exchange rates, local import laws, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time, such that international prices are not always comparable to US suggested retail prices....
(Excerpt) Read more at theguardian.com ...
Today’s exchange rate:
1 US Dollar equals
0.75 British Pound
the phones should be free if you buy their service
Exactly! Greed begets greed!
iPhone ping.
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