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Media Circus: It's Early, But the NFL is Likely Concerned with TV Ratings Decline
Sports Illustrated ^ | 9/20/2017 | RICHARD DEITSCH

Posted on 09/24/2017 9:52:05 AM PDT by Excuse_My_Bellicosity

After the first two weeks of the NFL season, there’s a clear storyline that has emerged:

Think pieces about the NFL’s quality of play are en vogue.

From The Ringer’s Kevin Clark to Bill Barnwell of ESPN to that old NFL bible—The Weekly Standard—this week saw a ton of NFL observers examine the league’s quality of play as well as the perception behind that. The headline of Clark’s piece didn’t hold back: How Football Stopped Being Fun.

How does that correlate with NFL ratings, which is more the focus of this column? Well, that depends on how you want to interpret the numbers. The invaluable Sports Media Watch reported that nine of the 13 NFL windows through Week 2 have posted a decrease this season year over year. On a positive note for the league: The Giants-Lions on Monday night game did trend up. It drew 12.3 million viewers, up 1% in viewership from Eagles-Bears last year (12.1 million). But as Sports Media Watch noted, the game was down from the 12.5 million who watched Jets-Colts on MNF in Week Two of the 2015 season.

CBS has suffered early. Per Anthony Crupi of Ad Age, through the first two weeks of the season, CBS's Sunday NFL windows had averaged 13.9 million viewers, down 10% versus 15.2 million last year. Sports Media Watch said CBS’s 8.4 rating for its Week 2 single header lineup was the lowest for a Week 2 single-header since at least 1998.

NBC had a particularly ugly night with the Packers-Falcons. The game drew 20.2 million, well down from last year’s Week 2 game (Packers-Vikings, 22.8 million) and the Seahawks-Packers in 2015 (26.4 million). It was the least-watched Week 2 Sunday Night Football game since 2008. Crupi reported NBC’s three primetime games so far had averaged 22.1 million viewers, down 7% from 2016.

Fox was aided by a massive number for the Cowboys-Broncos game—26 million viewers—thanks to a lightning delay that took the game’s conclusion past 8:00 pm. ET. But that number was down from 2015 when the Cowboys-Eagles in the national window drew much higher. Crupi reported that Fox’s two national windows in 2017 have averaged 24.4 million viewers, down 3% versus 25.1 million for its first two national windows of 2016.

The most positive NFL ratings story so far comes from, of all places, the NFL Network. The network’s opening broadcast (Texans-Bengals) was up 2% in viewership. This vital chart from Sports Media Watch spells it all out.

The league can rightfully point to potential factors for decreases, including Hurricane Irma impacting vital markets. There’s also this stat I saw in Barnwell’s column: Through the first 30 games of the 2017 season, the average contest had been decided by 12.9 points. The quality of games—and quarterback play—has been far higher in previous years.

Is it early too make larger judgments? It is, especially given some of the external factors (e.g. Irma). But the NFL is likely a little concerned. I think you can make some legitimate ratings assessments by Week Four. “It's early yet,” Crupi said. “No need to snort a Xanax.”

NFL and sports TV executives are hoping he’s right.


TOPICS: Constitution/Conservatism; Culture/Society; News/Current Events
KEYWORDS: boycottnfl; karma; nfl; nflratings
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How Football Stopped Being Fun, I think that hits it as well as anything else. The NFL has the same delusion that many entertainers have in the past: they think that the money truck will keep pulling up to the house with no end in sight. Vegas used to think that, too.
1 posted on 09/24/2017 9:52:05 AM PDT by Excuse_My_Bellicosity
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To: Excuse_My_Bellicosity

We had worse team seasons and people still watched the games. This time is different.


2 posted on 09/24/2017 9:55:54 AM PDT by dila813 (Voting for Trump to Punish Trumpets!)
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To: Excuse_My_Bellicosity
everybody google #dienfldie or dienfldie or die nfl die and see if we can get it trending in it's search engine
3 posted on 09/24/2017 9:55:56 AM PDT by Chode (You have all of the resources you are going to have. Abandon your illusions and plan accordingly.)
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To: Excuse_My_Bellicosity
President Trump stirred up a real sh!t-pot with his suggestion that a player who refused to stand for the national anthem should be fired, but that was really nothing compared to the rest of his criticism.

I think the NFL and the media are taking him to task for his "get that son of a b!tch off the field!" comment because they want to avoid any discussion of the OTHER comment he made -- where he said the NFL has destroyed football by turning into a boring game with penalty flags for silly infractions.

4 posted on 09/24/2017 9:56:18 AM PDT by Alberta's Child ("Tell them to stand!" -- President Trump, 9/23/2017)
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To: Excuse_My_Bellicosity

If everyone who is fed up with the NFL pandering to millionaire know-it-alls who seem arrogantly opposed to anyone not sharing their skin color avoids NFL advertisers whenever convenient, it’ll have a real impressive cumulative effect.


5 posted on 09/24/2017 9:58:21 AM PDT by grania (Deplorable and Proud of It!)
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To: Excuse_My_Bellicosity

This article does not mention anthem kneeling player protest
as being a reason for a decline in ratings.
The NFL and MSM want to sweep it under the rug.
Trump just pulled the rug back to expose the filth
that lies underneath it.


6 posted on 09/24/2017 9:59:58 AM PDT by tennmountainman ("Prophet Mountainman" Predicter Of All Things RINO...for a small fee)
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To: Excuse_My_Bellicosity

Here’s a theory:

NFL C-level guys see the concussion and injury stuff coming at them like a runaway freight train. They’re thinking about the silicone breast implant lawsuit that almost wiped out Dow Corning, they’re thinking about the tobacco lawsuit, and they’re thinking “it’s only a matter of time.”

So what they do is try to go the SJW route, try to forestall the inevitable by going wall-to-wall virtue signaling.

I don’t know, but I can see it happening.


7 posted on 09/24/2017 10:02:43 AM PDT by Steely Tom ([Seth Rich] == [the Democrat's John Dean])
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To: Excuse_My_Bellicosity

National Felons League?
No thank you, ever.


8 posted on 09/24/2017 10:03:44 AM PDT by glasseye ("24 hours in a day, 24 beers in a case. Coincidence? I think not." ~ H. L. Mencken)
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To: Excuse_My_Bellicosity

I’d like to see all these teams go broke. Then the millionaire crybullies can play in their backyards. But, we all know that eventually most of them would end up playing for their local prison team.


9 posted on 09/24/2017 10:06:57 AM PDT by euram
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To: glasseye
National Negro Felons League

"Truth in advertising"

.

10 posted on 09/24/2017 10:07:44 AM PDT by nickedknack ("Your time is up!")
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To: Alberta's Child

NFL lost their brand to protesters. Ask the U of Missouri how that is going for them. Protesters control the university and enrollment is down. See any parallel?


11 posted on 09/24/2017 10:12:49 AM PDT by Kozy (new age haruspex; "Everyone has a plan 'till they get punched in the mouth.")
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To: grania
The bottom line is football fans will not pay good money to watch a butt wipe overpaid scum diss the national anthem. I am not watching the dolphins at jets game on cbs right now totally disinterested after 50 years of being a fan I am done. The games has been destroyed.
12 posted on 09/24/2017 10:12:55 AM PDT by samantha (keep up the fight..)
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To: Excuse_My_Bellicosity
I'll say this: the NFL league offices are privately PRAYING that the owners of the two daily fantasy sites, Draft Kings and FanDuel, keep their mouths shut.

The NFL very well knows that daily fantasy sports is a huge factor in propping up the league. One wrong comment from these companies and that will immediately destroy daily fantasy sports, and the NFL's popularity will REALLY take a huge nosedive.

13 posted on 09/24/2017 10:16:11 AM PDT by RayChuang88 (FairTax: America's Economic Cure)
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To: samantha
The game has been destroyed

When the NFL needed a savior, instead it got a leader who panders to the forces causing its destruction. I wonder how many people who are all-in for this disrespect actually spend money on the NFL.

14 posted on 09/24/2017 10:16:26 AM PDT by grania (Deplorable and Proud of It!)
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To: RayChuang88

Fantasy Football was what was keeping the NFL afloat.

Things like “NFL Red Zone” were created exclusively for the Fantasy Football player to track their players.


15 posted on 09/24/2017 10:18:06 AM PDT by dfwgator
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To: Excuse_My_Bellicosity

The NFL has made disrespect of American heritage official policy.

Act accordingly depending on your view of American heritage.


16 posted on 09/24/2017 10:18:24 AM PDT by SaxxonWoods (CNN IS ISIS.)
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To: Steely Tom
"So what they do is try to go the SJW route, try to forestall the inevitable by going wall-to-wall virtue signaling."

Not just the NFL, but corporate virtue-signaling has gone off the charts in the last couple of years. We hear everything from "football is family" to "love is what makes a Subaru," and many corporations - including the NFL - make a big show of how they are "giving back to the community." (Having grown up with the Biblical story of the "widow's mite," I am not particularly impressed when multi-millionaire football players set up some sort of "foundation" with a portion of their millions.)

Corporations - perhaps living in fear of left-wing shakedowns, or perhaps out of conviction - are increasingly adopting left-wing political messages, including open support for gay marriage. The Seattle WNBA team is even "partnering" with Planned Parenthood!

Listen to the voices in TV ads: more and more, they are "nice," slightly effeminate, non-threatening young men, talking in a voice that no real man ever uses. It is weird.
17 posted on 09/24/2017 10:19:08 AM PDT by Steve_Seattle
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To: dfwgator

Hence my comment. Can you imagine the owner of Draft Kings or FanDuel saying they support the NFL? They could lose half their accounts in a blink of an eye, and that will accelerate the NFL’s decline.


18 posted on 09/24/2017 10:21:13 AM PDT by RayChuang88 (FairTax: America's Economic Cure)
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To: Excuse_My_Bellicosity

I have always loved NFL football, but I’m done. Today I will be live-streaming the PBR...you want to see some real athletes? Who love their country? And who thank God every time they get up off the dirt and walk away in one piece? And who don’t wear pink wristbands and virtue signal?


19 posted on 09/24/2017 10:21:47 AM PDT by ponygirl (An Appeal to Heaven)
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To: Alberta's Child

and pink clothing in October


20 posted on 09/24/2017 10:22:06 AM PDT by UB355 (Slower traffic keep right)
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