Yup.
Goodell owns this.
Freeze the target. Isolate the target.
This is getting to be fun, just like Alinsky said it would be!
Rule 5: Ridicule is man’s most potent weapon. It’s hard to counterattack ridicule, and it infuriates the opposition, which then reacts to your advantage. Rule 6: A good tactic is one your people enjoy. ... Rule 7: A tactic that drags on for too long becomes a drag.