Instead, the NFL has enabled thuggery for years. What's astounding is that the attitudes of low-life out of control NFL players hasn't torn the league apart long before now.
The fans actively embraced thuggery for some years.
Recall the Steelers and Raiders teams of yore, with their hit squads taking out key opponents by causing intentional injuries. Late hits, unnecessary roughness, fights on the field.
The league belatedly stopped it, but that was mostly due to pressure FROM OUTSIDE OF THE LEAGUE.
The owners think this will fly because there has always been a cadre within the fan base that embraces thuggery.
The tipping point has been passed though.
Die, NFL.