Green Mountain Coffee Roasters bought Keurig in 2006. They boomed - stocks split 2 and 3 ways several times. Foolishly, GMCR brought on Brian Kelley in about 2012. Under the guidance of ex-Coke big-wig Brian Kelley, they tried to establish themselves as an “innovation” company, and rebranded themselves Keurig Green Mountain. Kelley shouldn’t run a garage sale, and the innovations that he supported flopped (Keurig Kold, VUE, etc) Stocks plummeted, after an initial boost by Coke (thought they could compete with Sodastream). Eventually Kelley steered a deal with JAB Holding, which now owns the company, and has rebranded as Green Mountain Coffee.
The capital used to get into the Coke in a K-cup venture really hurt them. They used layoffs and other methods to cut their overhead. I saw a 15 year man get fired because he used vacation time he hadn’t earned to take care of his father on his death bed. Lot’s of people were very stressed wondering if they would come next.
I saw people running two machines at once when the machines should have two people at each system. Try doing that working 16 hour shifts, six days a week for a month. The place got up to 90 degrees for days at a time. Air conditioning would never happen even though I’ve worked in places with air conditioning that were three time the area. To make matters worse, the roof leaked. Pathetic.
I’ll never work there again.