Exactly, it's Lucy and the football, over and over with them, yet some never catch on. Whenever I hear something that sounds too good to be true, half the time it came from True Pundit, and was too good to be true. Either that's their business model, or they're a liberal/deep state front designed to distract, my guess is the later.
Yep, their schtick is to sucker conservatives with stuff they know conservatives want to believe is true. The Hillary earpiece story is the classic example. I think one of their goals is to bait high profile conservatives into quoting them as a source. And of course they make money from the clickbait aspect. But mostly I just think they enjoy diddling with conservatives.