It’s true that cord cutting pushes down NFL ratings, but it’s also true that a reduction in sports viewership pushes up cord cutting.
The cable industry has used inertia and the relative difficulty of watching sports without cable TV as a deterrent to cable cutting.
I imagine the board rooms of the major media companies care very much if a segment of the population changes from sports fans to NFL enemies.
Good point. A large portion of cable viewing is sports. If you no longer care about professional sports, why pay all that money every month?
they didn’t stop watching they just stopped paying. bad news for cable TV not so much for the NFL which has contracts through 2022
5 games a week broadcast, 3 on regular TV, 2 on pay platforms NFL network Thursday night and Monday night on ESPN, wouldn’t your theory equate to a 20% drop in viewing not 10%?