Not sure how these companies are going to do this. The entire AMD stock is sold out that can mine these at a low cost. Are they going to have the public mine these? If they do, they are going to have to pay the miners or the miners are going to mine something else.
Depends on which Blockchain tech they use. I think “KodakCoin” is an ERC-20 token (Ethereum blockchain) and Kodak separately bought some ASIC chip mining boxes from Bitmain so they could sell Bitcoin “cloud mining” to the public. Bitcoin is “ASIC only” right now (no GPU’s), while things like “Bitcoin Gold” & Ethereum are GPU mineable.
https://www.bbc.com/news/amp/technology-42630136