It did't work then and it won't work now.
What do you mean “it didn’t work then”?
Tobacco is not allowed to be advertised on television, and smoking is pretty much banned everwhere, even bars and taverns. Depending on where one is located lighting up may get you arrested, or worse. I don’t smoke but it is absolutely crazy what they have done, and, they aren’t done yet. Tobacco settlements bankrolled a bunch of the current day nonsense as well, I betcha.