The problem with statistics is the spin. They can be interpreted to pitch any conclusion.
Amazon & mail order are better shopping experiences. Children are moving more quickly out of the “toy years” and into video games & social media. Rather than reading the market & adapting a niche to adapt TrU has remained static & gotten worse on customer satisfaction at the same time. We live in an area with 3+ kid families the norm but most of our buying isn’t at TrU it’s on line.
Grand-kids put into wish list. Grand-parents select and order.