They ran out of stupid ideas so they went international to get some more.
However, it is not something which should be dictated by a nanny state, particularly an unaccountable nanny state.
This is how the EEC started out as a benign trading association, then gradually morphed into an organization dictating the shapes of bananas which could be sold and finally into the monster EU which tells member states they have to import psycho refugees from violent sandbox countries or else.