My opinion of this dust up is completely free of any inside information or knowledge of facts bearing on the case. I think that either the promotions manager or the Yeti account manager got off the reservation and took an action that matches his/her Austin background ideas. Then the CEO pulled into the parking lot and discovered a really big dumpster fire.
This smells like a rapid 180 degree turn and a major damage control operation.
"...a really big dumpster fire..."
And the accompanying..."what, anti-NRA? Naw, you got it all wrong.
Ahh, some of my best friends belong to the NRA. Really!"
At least you’re honest you’re running on hunch
I agree. Yeti states:
A few weeks ago,
Now, more than a few weeks ago (Feb 14, 2018) is when Parkland happened. In any good company, a high-profile situation like that will spawn lots of discussions about what, if any, response the firm will make. For most firms, it is business as usual.
For a firm like Yeti, I have GOT to imagine this got C-suite attention. Furthermore, even if Yeti was working on a program to "eliminating a group of outdated discounting programs" I would hope the people involved would check with Investor Relations or something like that, to ensure everyone was synchronized.
Even more to the point, I would hope a firm like Yeti which is so intertwined with activities associated with guns, would have contacted the NRA to let them know where they stand. By virtue of the NRA's response, I guess that didn't happen.
Of course, signals can get crossed and not all firms are efficient. Maybe I'm wrong, and I am not a follower of Yeti nor a consumer of their products so I can't vouch for the extent to which their DNA is intertwined with KABA. But I gotta tell ya, their response sounds like what you'd expect from a Fudd.