It seems that most of their advertising comes from the Ad Council and PSAs with a few local ads thrown in. And they run the same PSAs/Ad Council ads over and over and over — ad nauseum — each commercial break.
Could be that any money
these companies make are from music stations they also own (and even that can be drying up).
Shows like Rush are good buys for national advertisers, even if ratings are down. Premiere/Clear Channel (now iHeart) paid Rush $50M per year for 8 years.
But when renewed a couple years ago, the figure and length of contract was not revealed.He’s had to have lost quite a bit from the $50M per year.
The Ad Council, et al is because your local station can’t sell the airtime. Small market?
When I was truckin’ and forever tuning into the nearest station to get Rush or whoever, it was always the small market stations that ran the incessant PSA’s (public service announcements) which the station doesn’t charge for.