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The Gillette Effect: What a Single Ad Reveals About American Men Conservatives
Medium.com ^ | 1/18/19 | Jessica Valenti

Posted on 01/19/2019 9:35:14 AM PST by ProtectOurFreedom

...it’s a bit baffling to see the controversy over a single, fairly benign commercial for Gillette razors that focuses on masculinity. The ad, playing off its longtime tagline of “the best a man can get,” is part of a new campaign from the company acknowledging that “brands, like ours, play a role in influencing culture… we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man.”

...the sentiment was enough to set off a firestorm of mockery, consumer boycott threats, and one man even throwing his Gillette razor into a toilet. (Clearly, there’s no problem with masculinity here!)

But this kind of over-the-top response to a single advertisement is part of a broader backlash. U.S. culture is asking pointed questions about traditional masculinity and how it hurts both men and women — questions that men on the political right tend to see as an attack rather than progress.

Conservatives often believe that the more dangerous aspects of traditional masculinity are natural — whether it’s “locker room talk” or “boys will be boys” violence. They see the consequences of such behavior as an acceptable trade-off for maintaining the status quo.

So while it’s easy to mock the strange and transparent response from the right to the Gillette ad, we need to remember that it’s part of something bigger: Donald Trump’s election, the obsession with Alexandria Ocasio-Cortez, the battle over #MeToo and Brett Kavanaugh — they’re all part of a frenzied backlash to a changing world. A backlash that’s getting more dangerous by the day.

(Excerpt) Read more at medium.com ...


TOPICS: Culture/Society; Miscellaneous; News/Current Events
KEYWORDS: gillette; kookfeminist; toxicfeminism; toxicmasculinity; toxicminds
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To: IronJack
" . . . questions that men on the political right tend to see as an attack rather than progress."

For her, "progress" consists of ten-year-old boys wearing girls clothes as they prance around like strippers on national television.
21 posted on 01/19/2019 10:04:39 AM PST by Steve_Seattle
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To: Steve_Seattle
The ad was actually cowardly. It focused on mostly normal white men, and treated the inevitable teasing and scuffling that some boys engage in as utterly horrible. ACTUAL “toxic masculinity” - rap culture, Islamic terrorism, Antifa thuggery, transgender freakishness - was totally ignored.

Also ignored were the high profile examples of serial advantage-taking of women, including DEMOCRATS Bill Clinton, Bill Cosby, Teddy Kennedy, Robert Menendez, Les Moonvez, and a long, long list of others.

22 posted on 01/19/2019 10:04:44 AM PST by Seaplaner (Never give in-never, never,never...except to convictions of honour and good sense. Winston Churchill)
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To: Drew68

That scene was pure fiction. No guy is going to stop another guy from just hitting on a gal.


23 posted on 01/19/2019 10:05:48 AM PST by avenir ("But as for you, teach what accords with sound doctrine."--Paul to Titus)
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To: ProtectOurFreedom
People don't like to get preached at by corporations.

They don't like the pretense that companies that are all about profit have superior moral standards.

In recent years, Procter and Gamble has been restructuring and laying people off, and they have plans to lay off more in the next two years.

This shouldn't be a right-left thing, everyone ought to object to the hypocrisy, and the same should be true if they tried to wrap themselves in the flag, the troops, and traditional morality.

24 posted on 01/19/2019 10:06:36 AM PST by x
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To: Cowboy Bob
"Have you noticed that about 98% of the men in the ad are white? And the only men that stand up against the boorish male behavior are black."

Yes. Meanwhile, you could argue that the worst examples of "toxic masculinity" in this country are found in rap culture, which the ad totally ignores. But it is not hip to criticize rap.
25 posted on 01/19/2019 10:07:38 AM PST by Steve_Seattle
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To: ProtectOurFreedom

The war on Straight, White, Christian Males has been going on for decades! The election of Obama should have spelled the end to white males but it didn’t! Now porgressives are taking a new approach using Toxic Masculinity as its weapon of choice!


26 posted on 01/19/2019 10:08:30 AM PST by 100%FEDUP (I'm seeing RED!)
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To: ProtectOurFreedom

27 posted on 01/19/2019 10:13:09 AM PST by Bratch ("The only thing necessary for the triumph of evil is for good men to do nothing." - Edmund Burke)
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To: x

Any man, corporation, or country that submits to “Delilah” participates in their own destruction.


28 posted on 01/19/2019 10:14:27 AM PST by papertyger (MSM=America's Ex-Wife)
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To: x
"People don't like to get preached at by corporations. They don't like the pretense that companies that are all about profit have superior moral standards."

Amen. That's why I can hardly stand to watch ads anymore. Even if the message isn't explicitly preachy or political, the choice of actors and the contexts in which they are shown are often clearly made according to PC criteria, e.g., the disproportionate percentage of black actors; the practice of dividing up the message into small fragments, each delivered by someone of a different ethnicity or gender; and the tendency to always portray the white male as the goofy or stupid one.
29 posted on 01/19/2019 10:15:01 AM PST by Steve_Seattle
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To: tiki
"Real Amertcans are sick of the assault on men that has been going on for decades and it is time to fight back."

I'm a 75 year old male. I've noticed that the young HS girls that are employed as cashiers in our rural produce market are starting to talk to me without respect and sometimes with disgust in their voice. I credit this to the public school Indoctrination.

The War Against Boys

I'm done with Gillette.

30 posted on 01/19/2019 10:15:56 AM PST by blam
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To: donna

That was good! A million times better than the Gillette farce.


31 posted on 01/19/2019 10:24:53 AM PST by Boomer ( Leftism is toxic poison to a free society.)
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To: ProtectOurFreedom
I think that one of the causes of this corporate sermonizing is that corporations have bought in to the leftist idea that it isn't good enough for a business to provide good products and services, and to provide jobs.

Running a business is seen as somehow intrinsically shady, so the business must "give back to the community" in the form of ostentatious displays of political correctness or charitable activity. The idea is that running a business is "taking from the community," so it must be compensated for.
32 posted on 01/19/2019 10:25:23 AM PST by Steve_Seattle
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To: Drew68

33 posted on 01/19/2019 10:27:54 AM PST by Boomer ( Leftism is toxic poison to a free society.)
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To: ProtectOurFreedom

Never heard of Medium.com. Aren’t “mediums” fortune tellers? like the ones who didn’t see their Physic Hotline business’s inevitable backruptcy coming?

How can folks calling themselves mediums expect to be taken seriously?


34 posted on 01/19/2019 10:32:46 AM PST by Blue Collar Christian (Socialism is for losers.)
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To: ProtectOurFreedom

Yes, this Valentin is the enemy, but not because she is a feminist, but because she is the witting or unwitting pawn of the globalist elites that seek to divide people on racial, sexual, ethnic, religious, income lines.

The globalist elites seek to control the public through education, media, entertainment etc. But never forget that the real hammer on the people comes through government; specifically the establishment bureaucrats and politicians. Government controls the people through manufactured crises and divide and conquer strategies. When we see this moron spin her silly specious slime, we should think not of her but instead think of fascist fist inside the velvet glove.

I hate government. I hope the partial shutdown lasts forever.


35 posted on 01/19/2019 10:33:20 AM PST by grumpygresh (Tout ou rien. Is this the Rubicon year?)
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To: Boomer

“So now their version of a perfect man is a soy boy or pajama boy?”

And that is actually only a front to hide their true sexual desires. They will lay with the man they say they detest, and friend zone the man they say is perfect.


36 posted on 01/19/2019 10:35:02 AM PST by Blue Collar Christian (Socialism is for losers.)
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To: Diana in Wisconsin

The Spice House, downtown Milwaukee, near Usingers and Wisconsin Cheese Mart


37 posted on 01/19/2019 10:40:46 AM PST by Cold Heart (The main purpose of The Wall is to protect the US from its own politicians.)
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To: ProtectOurFreedom

Just as an aside: I was in Walmart this morning and noticed Harry’s has a large display in the razor section. New in the last week or so. Once I use up what I have in the drawer I know what my next purchase will be.


38 posted on 01/19/2019 10:41:50 AM PST by CMSMC
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To: ProtectOurFreedom

I long ago voted out Gillette.

I have 4 Gillette safety razors. One I have used since I was in high school. I long long ago quit buying blades for it from Gillette.

At first it was because other brands were stainless, sharper, lasted longer. Tried a number of brands, all better than Gillette.

Finally settle upon Personna (American Safety razor). Then they began to disappear from the local grocery store shelves. They replaced them with look alike ChiCom Crap. Lasted 2 shaves.

So I did a little homework and found you could still buy them on the web. A bulk pack of 100 (individually wrapped in waxed paper cost $12-13. That is a deal, lasts me for years. Best razor blade I ever used.

My 93 year old father buys a Gillette 4 blade cartridge that sells for about $15 for 4 cartridges (which don’t last long). His face is very tender and he stays with them. At times I can get them for $9.95. Other times they cost $15.

So, Gillette can forget it with me. I still use a Gillette razor, but never buy their blades.

Frankly, I simply don’t need them. That is the way to deal with idiots like this.


39 posted on 01/19/2019 10:42:30 AM PST by Texas Fossil ((Texas is not where you were born, but a Free State of Heart, Mind & Attitude!))
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To: ProtectOurFreedom

The only ads I listen to on TV is when the Super Bowl is on. Otherwise they get muted.


40 posted on 01/19/2019 10:42:56 AM PST by Ciexyz (I have one issue and it's my economic well-being.)
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