Posted on 05/28/2019 10:58:00 PM PDT by aquila48
Plant-based meat is going to be huge in the near future and Beyond Meat Inc. “is a true disruptor and innovator” in the industry, according to JPMorgan analysts.
Shares of Beyond Meat BYND, +7.95% jumped 8.7% on Tuesday after the company was initiated at overweight with a $97 price target at JPMorgan. Analysts there say Beyond Meat’s “growth opportunity is extraordinary.”
“Beyond Meat only needs to capture a fraction of this expansive total addressable market to be successful,” JPMorgan wrote.
Analysts model for a total addressable market (TAM), or total available market, for plant-based meat of $100 billion in 15 years, and think the company can generate $5 billion in net revenue in that time.
Analysts at Barclays, in a recent note, said they believe the alternative meat market can reach $140 billion on 10 years.
JPMorgan said it wanted to be “conservative” in its model for TAM, assuming that only two-thirds of meat varieties can be replaced by plant-based options, with plant-based meat share topping out at 10%.
“[I]n our opinion, Beyond Meat’s products arguably are superior to most, if not all, current competitive offerings in terms of taste and/or ingredients (unlike rival Impossible Burger, Beyond Burger has no soy and no GMOs),” the analysts said. They also highlighted that Beyond Meat can go further than burgers, with Beyond Sausage already showing promise.
Still, Impossible Burger could make share gains at Beyond Meat’s expense.
“Impossible Foods has established a significant presence in the food service channel (several thousand locations) and is rolling out nationwide with Burger King after a successful pilot,” JPMorgan wrote. “Impossible is also planning to enter U.S. retail this year. Our belief is that, in the context of a large addressable market, Impossible Burger’s success helps validate the plant-based meat category as a whole.”
(Excerpt) Read more at marketwatch.com ...
chemicals don’t make plants into meat just like operations don’t make men into women.
Plant based meat, is not meat. It is meat simulacra. Like soy bacon bits. Calling it plant based meat other than being wrong on a purely pedantic level lends it too much validity. If you like meat, eat meat. If you like vegetables, eat vegetables. But don’t tell others what they can or cannot eat based on your own set of choices. Some Vegans and vegetarians want to tell me how to live my life. Ain’t happenin’.
CC
I have had vegan burgers and vegan breakfast sausage from time to time. The vegan sausage is hard to cook because there is no “grease” or fat to properly cook the darn things.
The texture is different, but okay. Frankly, if fast food chains want to serve vegan burgers...more power to them and I hope it goes well for them. In the future, if I want one, then maybe I will purchase one.
What I don’t want is vegan products forced upon me. But I am not against them perse, that would be silly.
If that is what you want to eat, fine. It’s the whole “meat is murder” crowd that raises my hackles.
CC
Totally agree. They can have my bacon when they pry it from my cold, bacon greased covered hands...
Do you remember that old SNL skit where the old Chicago guys would sit around pontificating on the Bears football team, eating sausage and getting heart attacks, they would perform CPR on themselves, come back to life and dig right back into the sausage...ahh...the beauty of life.
And of course you have read the articles that takes excrement and through some sort of hocus pocus turn it into some sort of pink goo like “meat” product.
Ah....okay...whatever.
https://www.foxnews.com/science/japanese-scientists-create-meat-from-poop
Yup...it ain’t the Babylon Bee.
I have a dear friend who is a vegan, so I keep a few non-meat things in the freezer. I tried Beyond Meat burgers. I asked the butcher where they were and he told me that people like them. They were not in the meat department, but in frozen foods. Not cheap.
Not entirely yucky, but not meat either. My cat had a bite. She didn’t hate it , but really, all she truly enjoys is canned Friskies Chicken and Gravy — doesn’t look yummy at all to me.
I really don’t care what other people eat.
It’s beyond me how anyone could eat that tofu crap.
The good thing is that if fake meat becomes popular, the price of real meat will be moderated by the competition.
But still, which is more natural, meat from a real cow, or meat from processed chemicals made in a factory? It's weird the extremes that people will endure in order to virtue signal. But no longer can the frauds lay claim to the term natural.
Beef is natural food. Chemical processed patties are unnatural. In prison they serve it as punishment and call it "health loaf".
If you like meat, eat meat. If you like vegetables, eat vegetables. But don’t tell others what they can or cannot eat based on your own set of choices. Some Vegans and vegetarians want to tell me how to live my life. Ain’t happenin’.
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I went whole food, plant based two years ago. It was the best thing I did for my health. There is no way I would put “imitation meat” into my body as I think it is unhealthy on so many levels.
I truly don’t care what others put into their bodies, like you said, it is their choice.
Beef. It’s what’s s for dinner! Burp!
I eat “plant based meat”
I raise cattle, the cattle eats plants and I eat the cattle.
Yummm. I want another helping of my “impossible” meats
Thanks for mentioning that you went whole food plant based. I’ve been moving toward that and it’s good to hear from a fellow Freeper that it’s worthwhile.
Beyond doesnt have soy, which is important for men who want to stay men. But it doesnt taste like meat compared to Imposible.
Impossible tastes more like meat because they use heme in it and that is what makes it taste like meat.
If Beyond would put heme in their prodct it would be superior for guys, no soy, and wouls then taste like meat.
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