Personally I don’t want to see ANY sexualized content in the ads. As it is the ads for Viagra and its related products that run during sporting events at 2 o’clock in the afternoon drive me nuts. If I had an 8-year old son who liked baseball I’d have a serious problem on my hands.
You should see Downey Unstoppables - REALLY weird ad - looks like they're really trying to be sexual. I got an icky feeling when I saw it - won't watch it again, ever!