You are wimps. The truth hurts, but it is the truth.
It’s more about just telling the truth. It’s about thinking strategically.
Name-calling rarely is a net plus strategically. It fires up the base. But the base is already fired up.
Name-calling also loses some squishy folks in the center. It just does. And a squishy soccer mom has the same number of votes as the most MAGA person in the country.