Posted on 04/13/2023 5:40:31 AM PDT by Morgana
The ill-fated marketing campaign between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser Busch (AB), it has been claimed.
The partnership unveiled on April 2 saw Mulvaney, a biological male who began transitioning in 2021, promote America's bestselling beer to 11 million followers on social media in a series of partnered posts.
Mulvaney's posts showed the influencer sitting in a bathtub and swigging from custom cans sporting her face and pro-LGBTQ language.
But the posts, which were never shared by Bud Light or Anheuser Busch social media profiles, sparked widespread fury with several high-profile celebrities swearing off the swill in protest.
The backlash has shaved $6billion off AB's total share value in the past 10 days, and the company continues to remain silent save for a short statement confirming the partnership.
A pair of sources at AB have since told The Daily Wire that 'no one at a senior level was aware this was happening', claiming the decision to include Mulvaney in the campaign was taken by a 'lower level employee' and was a 'mistake'.
DailyMail.com has contacted AB for comment.
AB last week shared a short statement in response to the backlash saying it supported Bud Light's decision to work with Mulvaney, who ballooned to internet stardom over the past year.
'Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,' the statement read.
'From time to time, we produce unique commemorative cans for fans and for brand influencers, like Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.'
(Excerpt) Read more at dailymail.co.uk ...
Their stock (BUD) has dropped from 67 to 63. Not much really, will probably recover in a short time.
Yes and when I last posted about this it was only 3 billion. Now it’s down to 6
any “marketing” professional that believed the number of new customers would outnumber those lost that will never buy BL again is brain-dead level incompetent and should be fired. Shareholders should sue them into oblivion..
While I agree with you, the fact that AB has a DEI statement on their website means to me that they have a DEI department, and fully support what BL did with Mulvaney.
The idiot chick, Allissa something is to Blame! And whoever HIRED HER !
“””launched without approval from senior executives of parent company”””
It sure looks like Miss Bud Light is about to be tossed under the bus. Hope she doesn’t get too much road rash!!!!
Sell off all the assets, including the clydesdales, and let the US employees go to work for someone else. It could only result in a qualitative improvement in beer, and more rice available for food.
I do not believe the title of the article. I guarantee you the C-suite wanted to be woke and with it, so they eagerly went along with that ridiculousness. I’ll bet they couldn’t hire that newspeak bimbo fast enough. Now the shareholders get their say.
Pleasurable deniability - until people are fired what they say now does not change anything.
“claiming the decision to include Mulvaney in the campaign was taken by a ‘lower level employee’ and was a ‘mistake’.”
So this nameless “lower level employee” has been fired?
L
Remember when Cracker Barrel found out the old white people and families in their restaurants were not a bunch of anti-religious homosexuals? They almost did themselves in with the same stupidity.
https://money.cnn.com/2013/12/22/news/duck-dynasty-controversy/index.html
Let me know when they stop production..😁......................
Unlikely this is true, but no one at a senior level would have dared to question it - whether they knew or not.
The incompetence defense. Really, though, no one in their right mind would make a 25 year old a VP of anything for a major corporation.
Management usually jumps the shark long before it becomes obvious from the outside.
.
And before you know it, that starts to add up to REAL money...
/s
a personal bilestone
They (someone) thought showcasing a transvestite would help them "authentically connect" with Joe Sixpack?
BWAHAHAHAHAHAHAHAHAhahahahahahahaha! ! ! ! ! ! STUPID!
In normal times any corp losing $6B In market price due to a bad decision would bring the wrath of god on who did it. But these are not normal rather interesting times. The DEI stockholders and mutual funds will not raise a voice. The AB leadership will promote those responsible. And the circus parade will move on.
“Remember when Cracker Barrel found out the old white people and families in their restaurants were not a bunch of anti-religious homosexuals? They almost did themselves in with the same stupidity.”
Yes and I remember Jay Leno’s joke about that too!! “it’s called ‘Cracker Barrel’”
She said she ran the company.
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