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Meet the Company Trying to Control Your Mind
American Greatness ^ | August 9, 2023 | Ben Shapiro

Posted on 08/09/2023 5:23:25 AM PDT by Heartlander

Meet the Company Trying to Control Your Mind

And these platforms are shaping the future of media, entertainment and culture

There’s a group of people who control what you are allowed to see – the news you read, the videos you watch, the posts you engage with.

You haven’t heard of them. You don’t know their names, but they determine, through methods both direct and indirect, whether you are allowed to be exposed to particular messages. Their decisions can bankrupt companies, silence voices and fundamentally shift cultural norms. Who are these people and how do they do this?

Well, at the top level you have a network of global elites who have created a universal framework full of guidelines and ratings designed to enforce “approved” narratives and punish disapproved ones. It sounds like a conspiracy theory, except it isn’t a secret and we’re not guessing.

First, you have the World Economic Forum, the WEF, and their platform for shaping the future of media, entertainment and culture. Second, you have the World Federation of Advertisers, the WFA, who represent mega-corporations that control 90% of global advertising dollars. WFA members are a who’s who of global business and include some of our recent wokeified favorites like Bud Light’s parent company Anheuser-Busch InBev, Hershey, Procter & Gamble, Lego and Disney.

There is barely a billionaire Fortune 500 CEO, heavyweight philanthropist, government or woke nonprofit that isn’t associated with the WEF or the WFA.

In 2019, the WFA established the Global Alliance for Responsible Media, or GARM. Within months, the WEF adopted GARM as part of its platform for shaping the future of media, entertainment and culture. GARM is a cross-industry alliance that brings these mega-corporations – the advertisers – together with Big Tech companies like Meta, who owns Facebook and Instagram; Google-owned YouTube; the CCP’s TikTok; and even Snapchat and Pinterest.

This unholy alliance created something they call the Brand Safety Floor & Suitability Framework. Think of Brand Safety as a dog whistle for censorship. They say it themselves: The Brand Safety Floor means, “Content not appropriate for any advertising support.” In other words, if you publish content that violates these guidelines, you will be blacklisted from 90% of the advertising revenue in the marketplace.

So, what have these global elites decided to put in their censorship framework? They started with things we can all universally agree on, like preventing the distribution of child pornography or the advocacy of graphic terrorist activity. But they don’t draw the line at what is objectively criminal, abusive or dangerous. They continue expanding the guidelines to include far more subjective parameters.

For example, the framework lists subjective terms like “hate speech” as a problem. It says that anything surrounding transgenderism that they decide is dehumanizing or discussing what they deem to be a debated social issue in an insensitive way is off limits.

The framework is deliberately vague, allowing those in control to pick and choose how they enforce it and against whom.

So, how exactly do the approved narratives set by these global entities get enforced all the way down to the daily content you consume?

Well, here’s how. We’ll start with NewsGuard. NewsGuard is an organization that formulates ratings for American media. They rank news sites on a 0-to-100 scale based on nine supposedly apolitical criteria. These criteria are anything but apolitical. They often align with left-wing positions.

During the height of COVID-19, NewsGuard falsely labeled and downgraded 21 news sites, only well after the fact admitting that they either “mischaracterized the site’s claims” about the lab leak theory – referring to the lab leak theory as a “conspiracy theory” – or “wrongly grouped together unproven claims” about the lab leak with the “separate, false claim” that the “COVID-19 virus was man-made” without explaining that one claim was unsubstantiated and the other was false.

“NewsGuard apologizes for these errors,” they said. “We have made the appropriate correction on each of the 21 labels.”

And when you compare their ratings of Left-leaning news organizations to Right-leaning news organizations, you see the same bias appear.

The Media Research Center, a free-speech nonprofit, studied NewsGuards’ ratings. The study found glaring examples of bias by NewsGuard.

The Left’s BuzzFeed managed a 100 out of 100 perfect score, despite its reporting on the Steele dossier and alleging collusion between former President Donald Trump and Russia.

The study found that The Global Times, a Chinese propaganda government outlet, scored a 39.5 — that is 27 points higher than the U.S.-based conservative outlet The Federalist. Despite a scandal at USA Today revealing the publication of multiple fabricated sources in their stories and their own fact-checking operation misleading readers on the history of the Democratic Party and the KKK, USA Today maintained the 100 out of 100 rating by NewsGuard.

NewsGuard is also working with others to use AI technology to enforce Brand Safety standards at scale, by identifying scalable hoaxes and misinformation in order to streamline blanket removal. This means that the news that you read, news that is supposed to be fair and objective or at least diverse, must adhere to GARM, the WEF, the WFA and their subjective and biased standards in order to be deemed monetizable.

If you think this is only something big news corporations have to contend with, think again. Even the content you consume from independent content creators on social media platforms is subject to these globalist powers that be.

The WEF, GARM and the WFA are all actively working with social media companies to censor what they consider to be misinformation, which very often is just good information with which they disagree.

Finally, the WEF, WFA and GARM are all aggressively pouring billions of dollars a year into news and content that drives their preferred narrative — narratives that are often counterfactual at best and harmful at worst.

When you look at the news, you need to feel as though you’re getting all the information. And even if one source isn’t giving you all the information, you can find another source, and all the sources together will give you a broad view of the world. But the World Economic Forum, World Federation of Advertisers and the Global Alliance for Responsible Media don’t want you to have a full view of the news.

They want you to see what they want you to see. And they will work to prevent anyone from disseminating information they don’t pre-approve. They are determining what you see, what you hear, what you watch. And that’s dangerous.


TOPICS: Business/Economy; Crime/Corruption; Culture/Society; Government
KEYWORDS: censorship; garm; mediabias; newsguard; newsmedia; propaganda; wef; wfa
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1 posted on 08/09/2023 5:23:25 AM PDT by Heartlander
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To: Heartlander
[First, you have the World Economic Forum, the WEF]

Bugs - it's what the WEF says every one else can eat for dinner - while THEY, the Globalist Elites, dine on lobster, steak, etc.




2 posted on 08/09/2023 5:28:39 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Heartlander

Not a nickels worth of this is new. MSM has been at it for decades. Big Tech social media platforms and other garbage people are hooked on have been doing it for many years also.

Several years back I ran into a couple of people that honestly believed that if it is printed by the MSM, it has to be true. I was thought to be a radical if I believed the MSM would lie. The point being there are millions out there that believe anything they hear or read. Joseph Goebbels caught on to this and made a career out of being the state’s paid liar.


3 posted on 08/09/2023 5:33:29 AM PDT by redfreedom (Joseph Stalin: "It does not mater how anyone votes, how votes are counted is what matters.")
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To: Heartlander

For later.


4 posted on 08/09/2023 5:48:07 AM PDT by sphinx
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To: Heartlander

“Bilderberg: World’s most powerful flock to annual secret meeting”

I’ll bet they just talk about golf and grandchildren like Clinton and Lynch did at the Phoenix airport.


5 posted on 08/09/2023 5:48:42 AM PDT by antidemoncrat
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To: SaveFerris
Bugs - it's what the WEF says every one else can eat for dinner - while THEY, the Globalist Elites, dine on lobster, steak, etc.

I consider lobster to be a bug. Ew.

6 posted on 08/09/2023 5:50:51 AM PDT by Rightwing Conspiratr1
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To: Heartlander

Those companies are called leftist media and they control useful idiots’ minds every day.


7 posted on 08/09/2023 5:52:00 AM PDT by joma89 (Buy weapons and ammo, folks, and have the will to use them.)
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To: redfreedom

You’re correct, however the more times this information gets put in front of people the better off society becomes. Perhaps if the people you ran into a couple of years ago knew what you know about the MSM they may not have considered you a radical.

Granted some folks will never wake up to what’s happening around themselves, even when shown conclusive evidence that every time the media reports on something, it’s guaranteed to be only partially accurate if accurate at all, but many others will have their eyes opened and minds expanded. I just wish Shapiro would learn to write articles that are easier to read, his style of writing is just about as annoying as his squeaky voice.


8 posted on 08/09/2023 5:56:31 AM PDT by bigfootbob (Arm Up and Live Free!)
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To: Rightwing Conspiratr1

It’s not a favorite of mine. When I’m given one, I almost always give it away to another person. LOL


9 posted on 08/09/2023 6:00:08 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: redfreedom
Joseph Goebbels caught on to this and made a career out of being the state’s paid liar.

Goebbels learned everything from George Creel and Edward Bernays, especially the tactics they used to get the US population on board to supporting Wilson's entry into WWI.

10 posted on 08/09/2023 6:02:18 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: Heartlander

Bttt.

5.56mm


11 posted on 08/09/2023 6:06:21 AM PDT by M Kehoe (Quid Pro Joe and the Ho have got to go)
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To: antidemoncrat

“Bilderberg: World’s most powerful flock to annual secret meeting”

I use to wonder, while a Bilderberg meeting was going on, much in the news, Rush Limbaugh would never mention it.


12 posted on 08/09/2023 6:10:51 AM PDT by odawg
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To: Heartlander
It's only natural that, once technology created the opportunity for control of all humans around the world, someone (or a bunch of someones) would take advantage of that opportunity.

Not only does our society have to figure out a way to fight back against this right now, we have to figure out how to fight back against what is coming...because more advanced technology is, of course, on its way.

Humanity has had a big problem historically with its technology proceeding at a greater pace than its wisdom.

In fact, human wisdom has never been able to keep pace with technology. But this time, technology has the power to destroy the freedom of human thought everywhere on the planet.

13 posted on 08/09/2023 6:13:57 AM PDT by RoosterRedux
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To: Heartlander

If there are no consequences they won’t stop. They do not think they are doing wrong. Something needs to get their attention.


14 posted on 08/09/2023 6:14:35 AM PDT by bk1000 (Banned from Breitbart)
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To: Heartlander

This is a good one (only 30 seconds)

https://youtu.be/hAlu60POObw

MSNBC It’s our job to control what people think.


15 posted on 08/09/2023 6:24:47 AM PDT by CodeJockey
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To: Heartlander

I’d like to see the list of businesses that are NOT signed up or associated with WFA and GARM.

In the meantime STOP WATCHING THE DELUSIONAL LYING LEFTIST MEDIA AND LYING NEWS!!!


16 posted on 08/09/2023 6:31:07 AM PDT by Jim W N (MAGA by restoring the Gospel of the Grace of Christ (Jude 3) and our Free Constitutional Republic!)
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To: Heartlander

17 posted on 08/09/2023 6:40:13 AM PDT by Jeff Chandler (THE ISSUE IS NEVER THE ISSUE. THE REVOLUTION IS THE ISSUE.)
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To: Heartlander

I hate the WEF! There, is that hate speech? Their time in the sun will end soon!


18 posted on 08/09/2023 6:42:40 AM PDT by Highest Authority (DemonRats are pure EVIL)
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To: Heartlander

I have received repeated 24 hiur YouTube “time outs” for criticizing trans freaks.


19 posted on 08/09/2023 6:47:17 AM PDT by Noumenon (You're not voting your way out of this. KTF)
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To: bk1000

What will limit and eventually stop their influence especially among us believers:

1) A healthy America

2) The soon-coming worldwide spiritual revival

3) The follow-up of the Great Catching Up AKA “Rapture”

#3 does two things.

One, it takes us to Heaven completely out of the satanic orbit of the spirit of antichrist which is running this mind-control show.

Two, with us and the Holy Spirit gone, all hell will break loose and run amok on Earth such that in seven years without God’s intervention, the Left’s End Game of the world disappearing would occur.


20 posted on 08/09/2023 6:48:40 AM PDT by Jim W N (MAGA by restoring the Gospel of the Grace of Christ (Jude 3) and our Free Constitutional Republic!)
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