To: goldstategop
I think this anti-gay talk misses the point. This isn't a social issue, it's a business issue. UPS owns its identity and no other company has the right to use that identity without permission. Even in parody it has to be clear there is no consent or collaboration. UPS has the right - and the obligation to its employees and stockholders - to protect their brand. That's what property and copyright law is all about. Allowing this sort of thing can devalue the brand. Companies do co-branding all the time, you know like a Betty Crocker/Barbie Kitchen or something like that, but it's done according to each company's discretion and consent. Some, however, would like to twist this debate to make UPS seem anti-gay, which is irrelevant. What matters here is that they are anti-trademark infringement.
42 posted on
01/04/2002 6:27:21 AM PST by
Slush
To: Slush
UPS owns its identity and no other company has the right to use that identity without permission.Absolutely correct. UPS has EVERY right to have this thing removed from the market immediately. The UPS brand is a VERY valuable commodity, it's theirs and theirs alone, and they can dang well dictate how and when it can be used and by whom. And personally, I was rather pleasantly surprised by their statement about it being unwholesome and unsavory.
MM
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