I think the article suggests the answer:
But scholarship recipients are not discouraged from performing acts of "community service."
To which I can only reply, "Eeeeeeeeeeeeeeeeeeeeeeeewwwww!"
Anonymous benefactors have endowed university scholarships in the past. But I can't think of a single scholarship that has ever been granted to anonymous recipients.
If these students are so proud of their homosexuality that they will take prize money for it, why should they not be just as proud to be declared winners of this scholarship?