Anyway, I am quite willing to pay for the goods and services that I agree to buy--including police services, legal services and road services. But I do insist on getting to decide how much of each service I want to buy, and who I want to buy it from (based partially on the asking price, among other considerations). What's immoral about that?
Would it be fair to call you a "cheat," because you refuse to buy from sourcery's political commentary magazine, at a price set by me over which you have no say?