The Church is unlike other institutions in that they don't accord the media the same kind of subservience that say, politicians do. Diane Sawyer is unlikely to get get an exclusive interview with Cardinal Law. Seems to me that what the pope and clergy think is embodied in the catechism and the magesterium. I think it grand that the church does not play the spin control game, the news cycle game; oh how frustrating to the media that the Vatican is not in a state of panic at the American church's "crisis", when much larger problems exist that demand its attention.
You, sir, have made an excellent point. And your analysis largely explains why the Church has been such a target for so long:
she is not trendy. The promise of a trendy Catholic Church that people saw with Vatican II never came to fruition, thanks to the God-sent reign of Pope John Paul II. That he stymied this hoped-for trendiness is something Diane Sawyer and Bryant Gumbel etc cannot digest and will never accept. Their permanent indigestion is widespread but worthless, as we all know the Church will never be trendy.