Now if they just took advantage of the preference for their brand of rental, you'd see the ads: "You'll get a bang out of Ryder!"
(Okay, maybe not such a good idea -- but it was slightly amusing that a year to the day after OKC somebody parked his Ryder rental next to the federal building in Seattle to go get a doughnut and caused quite of bit of consternation.)
Reminds me, true story: Clyde Barrow was so impressed with the power and quality of the new Ford 8 cylinder that he actually wrote a letter of endorsement to Henry Ford in praise of his favorite getaway car.