Jim Gilmore became governor of Virginia in 1997 because of one single issue, "No Car Tax." The car tax was hated so much that this became a winning issue across all spectrums of the voting public. Can you imagine how the slogan "No Death Tax" will appeal to everyone on the national scene? It's a winning issue and the conservatives should jump on it.
Sounds like a plan, to me.
Make the suckers explain WHY we should keep a tax.
Same way the Liberal-Socialists made us explain why we'd, "want to starve kids & seniors" by paring-down the monstrous, federal leviathan
...this stuff can be an awful lot of fun; IF, the hand's played properly.