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Esso wins ban on Greenpeace's use of doctored logo
Guardian UK ^ | July 9, 2002 | Terry Macalister

Posted on 07/09/2002 1:58:48 AM PDT by Prodigal Son

ExxonMobil, the world's largest oil company, yesterday won the first round of a bad-tempered legal battle designed to bring a halt to Greenpeace's Sto

pEsso campaign.

The result in Paris sent a shiver through the anti-corporate campaign sector which feared the judgment could encourage other companies to resort to legal action.

Exxon was awarded an injunction that Greenpeace cease use of an Esso logo with dollar signs scrawled through it pending a full hearing.

The environmental group has four working days to remove the offending logo from its website or face fines of €5,000 (£3,000) though this was considerably less than the €80,000 Exxon demanded.

Greenpeace is one of the main backers of the campaign to boycott Exxon-owned service stations to highlight the Texan oil group's sceptical stance on global warming.

Exxon sells petrol under the Esso banner and had accused Greenpeace of damaging its reputation by doctoring logo letters to resemble the SS of the Nazi secret police.

The company said it was very pleased with the result of the court case but insisted it was not trying to shut down legitimate debate. "We uphold the right of Greenpeace to have freedom of expression but we were not willing to put up with the misuse of the company logo," said a spokeswoman for Esso France.

StopEsso said its campaign would go on and described the judgment as a blow against freedom. "It shows how a massive oil company will resort to using its power and wealth to halt criticism. It should concentrate on changing its policy on climate change rather than shooting the messenger."

Despite the stand-off there were signs that the US oil company might be softening its line on global warming. Esso France insisted Exxon recognised that climate change posed "potentially serious risks to society and ecosystems".

It outlined measures it is taking to address the issue including collaborating with Toyota and General Motors on fuel cell technology, becoming a world leader in natural gas sales and researching new energy systems with lower carbon emissions. It recently brought out a report on its corporate social responsibility but Greenpeace has dismissed its efforts as window-dressing.


TOPICS: Culture/Society; Extended News; Foreign Affairs; News/Current Events
KEYWORDS: esso; exxon; france; greenpeace
Yes!!!

I've already checked the French Greenpeace website and they've obliterated the E$$O sign on the front page. The International site still has it and I'm thinking of how the French were in a tizzy about the Yahoo auction site letting Frenchmen place bids on Nazi memorabilia. Were they succesful in this? I'd reckon Exxon could force Greenpeace to either take it off the international site or make it so the international site isn't available in France.

At any rate, score one for the good guys. Maybe we'll see more of this and these green groups can spend all their donations fighting court battles instead of trying to destroy our system.

1 posted on 07/09/2002 1:58:48 AM PDT by Prodigal Son
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To: Prodigal Son
Actually, I take that back- they still do have it in their French website- just not on the front page. The article says the French gave them four days to take it down so I'll have to check back in on the weekend to see it they did.
2 posted on 07/09/2002 2:01:37 AM PDT by Prodigal Son
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To: Prodigal Son
So which is it ~ $$ signs or Nazi SS signs? The original story also said $$.
3 posted on 07/09/2002 4:28:52 AM PDT by brityank
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To: brityank
So which is it ~ $$ signs or Nazi SS signs?

The greenpeace logo has dollar signs. One of Esso's complaints say it makes it look like dollar signs. To tell the truth, it doesn't matter to me if they look like shamrocks- I'm just glad Esso is hurting 'em where it really hurts- the pocketbook.

4 posted on 07/09/2002 5:01:10 AM PDT by Prodigal Son
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To: Prodigal Son
Sorry- one of Esso's complaints says the SS symbol. Typing too fast ;-)
5 posted on 07/09/2002 5:02:02 AM PDT by Prodigal Son
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To: Prodigal Son
One hacked logo deserves another:


6 posted on 07/09/2002 5:15:03 AM PDT by Nick Danger
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To: Prodigal Son
I'm just glad Esso is hurting 'em where it really hurts- the pocketbook.

It's a good thing!®       ;^)

7 posted on 07/09/2002 5:16:33 AM PDT by brityank
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To: Prodigal Son
I agree! If more corporations could use this way to hurt the lefties, it would be a wonderful thing. Use their own tools against them.
8 posted on 07/09/2002 9:08:32 AM PDT by goodieD
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To: Nick Danger
I'd guess more than a few Green(Red?)peace types wouldn't consider the ol' hammer n' sickle an insult.
9 posted on 07/09/2002 9:19:12 AM PDT by Tony in Hawaii
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