Where you will find lots of ideas for sales/marketing strategy/tactics.
. Based on the work of English engineer F. W. Lanchester (1868-1946) and his book "Aircraft in Warfare" from 1916.
Lanchester derives the equations of combat (taught today in all military schools)
However the Japanese adapted the Lanchester equations for the case of sales and marketing in the late 50s.
Until Lanchester Press established, none of the materials were available in English. Reagards
Thanx bud, I'll check it out.
BigMack