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Women's Group Wants Billboard Removed: Women's Photos Used To Illustrate Payment Options (LOL)
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Posted on 10/04/2002 11:43:10 AM PDT by chance33_98
Women's Group Wants Billboard Removed
Women's Photos Used To Illustrate Payment Options
Posted: 12:36 p.m. EDT October 4, 2002
SANTA CLARA, Calif. -- A women's group is blasting a California company's billboard as offensive.
The billboard (pictured, left) uses photos of three women to illustrate payment options for software. A prostitute represents hourly, a girlfriend represents term and a bride represents perpetual.
The billboard is along a highway near Santa Clara, where the company -- e-ECAD -- has its headquarters.
GraceNet, a national organization for women in the high-tech industry, wants the billboard removed.
The group has given the ad campaign its DisGraceful Award in Advertising.
TOPICS: Culture/Society; US: California
KEYWORDS:
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To: chance33_98
That ad brought a smile to my face. Thanks for the entertainment...
To: chance33_98
Talk about intutitive!
These people should be getting POSITIVE awards for CLARITY.
Great Ad.
3
posted on
10/04/2002 11:44:55 AM PDT
by
BuddhaBoy
To: chance33_98
Hey, at least it's not an ad for Snap-On Tools...
4
posted on
10/04/2002 11:48:21 AM PDT
by
talleyman
To: talleyman
PING
To: phasma proeliator
PING
To: chance33_98
Tell the broads to stop all their bitchin and get back in the kitchen.
To: chance33_98
I betcha the execs who approved this knew it would get this kind of response and did it because of the advertising value it would have once the complaints materialized.
8
posted on
10/04/2002 11:56:19 AM PDT
by
BikerNYC
To: HamiltonJay
LOL....Women don't need wristwatches either....they've got that little clock on the stove.
Nam Vet (donning flame suit...just a joke dear ladies)
9
posted on
10/04/2002 11:59:02 AM PDT
by
Nam Vet
To: chance33_98
Would this be under the title "Non Returnable"
My sincere apologies...
10
posted on
10/04/2002 11:59:21 AM PDT
by
Damocles
To: BuddhaBoy
Talk about intutitive! These people should be getting POSITIVE awards for CLARITY. intutitive? You must be series!
11
posted on
10/04/2002 11:59:41 AM PDT
by
cinFLA
To: Damocles
Aaack! You broke my computer monitor!
To: chance33_98
Can't you post a bigger pic, so I can tell precisely how offended I should be....?
13
posted on
10/04/2002 12:03:12 PM PDT
by
r9etb
To: Damocles
I think that would be under the title "A fool and his money"
That woman could remove the stiffness from a Sequoia Tree.
To: Nam Vet
Women don't need wristwatches either....how about shoes?
15
posted on
10/04/2002 12:05:40 PM PDT
by
paul51
To: BuddhaBoy
That woman could remove the stiffness from a Sequoia Tree. I believe it, she removed mine...
To: jdogbearhunter
This is great...!
And a very successful ad campaign ... they've gone national with one billboard.
To: BuddhaBoy
"remove the stiffness from a Sequoia Tree."
I'm gonna remember this one!
To: BuddhaBoy
Well this is interesting. Helen Thomas - Dark Side...
Hmmmmm........
19
posted on
10/04/2002 12:12:39 PM PDT
by
Damocles
To: phasma proeliator
She's got a face that would make a steam locomotive take a dirt road!
20
posted on
10/04/2002 12:14:58 PM PDT
by
Jambe
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