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Mr. Wyly, a onetime head of Bonanza Steak Houses, a restaurant chain, later helped found Sterling Software, a high-tech company, which spun off Sterling Commerce, a business-to-business Internet company. He is also chairman of Michaels Stores Inc., a nationwide chain of arts-and-crafts supply shops.

Mr. Wyly, who has collar-length hair and an energetic twang to his high-pitched voice, is relishing his moment, appearing on television and granting interviews. Though he and his brother are among the Bush campaign's biggest contributors, he insisted the ads were also an effort to promote his environmental interests.

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