Actually, there were carrots and sticks built into Soviet socialism. There were awards: Hero of Labor, Udarnik - one who beats the quoto, or access to a better apartments and cafeterias. Also cash awards of "certificate" rubels or foreign currency which could be used in the beryozhki foreign-goods stores were a great incentive. When everyone else was playing Soviet pop on their magnitnofony, having the latest ABBA or Boney M record made you a god.
Likewise, failure has a heavy stick under a totalitarian system - which all socialist systems change into over time.
But a system only works when there are tangible, material rewards. Cash beats everything, any award you can get is measured in this.
Once a system has decayed to the point where the risks of failure outweigh the meagre rewards success bring, success disappears. A tin "veteran truda" pin for high self-esteem can't even buy a shot of vodka.