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Jaguar Launches Campaign Targeting Gay Consumers
U.S. Newswire ^
| December 17, 2002
Posted on 12/17/2002 11:54:35 AM PST by new cruelty
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To: dtel
Nah...the new Jags are serious machines.
To: jjm2111
i just want to add that this country would have been much better off if Jaguar had come out with this campaign years ago...
To: toenail
What movie was about the suddenly-honest advertising guy [Dudley Moore?]?"Crazy People"...one of my favorites.
FMCDH
Comment #24 Removed by Moderator
To: APBaer
i wonder if the showrooms will become more glitzy and hot spots for cruising.
also... given the notorious history of jaguars always breaking down, this presents a perfect opportunity for gay men to meet mechanics. :)
To: new cruelty
The ads will no doubt mention the Jaguar engine's prodigious 'bore and stroke'.
To: new cruelty
So heterosexuals will quit buying Jags because they dont want people to think that they are gay. Brilliant marketing strategery...JFK
To: new cruelty
"a perfect opportunity for gay men to meet mechanics."
As n:
"Ooh, I weally could use a grease job."
28
posted on
12/17/2002 12:27:37 PM PST
by
APBaer
To: new cruelty
"Oh could I have a Jack in the trunk[s]"
29
posted on
12/17/2002 12:29:52 PM PST
by
APBaer
To: APBaer
Jaguar Ad:
"Just can't seem to get it in Gere? The new 2003 Jaguar Type Ssssth will blow you away!"
To: new cruelty
I've noticed a few commercials lately that seem to have subtle "gay" undertones -- one was an insurance ad, where two women were talking about "becoming a family" -- there was a little Asian baby being flown over for adoption -- it wasn't clear if they were adopting together or if one was the adoption agent and other a single mom ? Latest one is the commercial with these two young women running all over town speaking French -- could be sisters, friends, roommates or something "more" ?? I've also noticed a LOT of car commercials where the chick is driving, as the guy sits meekly in the passenger seat....what's up with that ??
31
posted on
12/17/2002 12:36:27 PM PST
by
twyn1
To: BADROTOFINGER
So heterosexuals will quit buying Jags because they dont want people to think that they are gay Somebody has decreed gays are an affluent crowd, owing to frequent dual earner households and, usually, no kids. DINKS by definition.
If Jaguar and Ford think marketing to gays isn't going to hurt them with the wealthy hetero men and women that buy most of their cars, they are ignorant, if not intolerant.
Best of luck - if I was in the market for a Jaguar before, I wouldn't be now. Lots of self image tied up in cars this expensive, it's not like buying a Sentra.
32
posted on
12/17/2002 12:37:40 PM PST
by
xsrdx
To: twyn1
i saw the first one you mentioned. i was wondering why they just didnt adopt from the states. ah well, they seemed like well adjusted happy folk.
To: new cruelty
Gay
and Lesbian? C'mon, they really mean only male homosexuals. The lesbians go for the Subarus, as they want their cars to be as ugly as the drivers.
They might want to consider that male hetero buyers will avoid a car with a reputation for appeal to homosexuals.
34
posted on
12/17/2002 12:41:58 PM PST
by
Plutarch
To: new cruelty
Jaguar North America today announces that it is launching an integrated marketing and advertising campaign to specifically reach gay, lesbian, bisexual and transgender (GLBT) consumers .... and they are going to alienate a lot more customers by doing this .....
To: xsrdx
Maybe Ford can revisit an old slogan, and remake it:
FORD: WHERE QUALITY IS BLOWJOB ONE.
To: HumanaeVitae
"Lesbarus"... LOLOL! I see nothing around here in The Pepole's Rep. of Park Slope but Lesbarus with Rainbow stickers on them. Come to think of it, a friend of mine drives one... She's a pitcher, not a catcher.
Matt
To: new cruelty
I won't get off topic too bad. But my husband and I are considering adoption and we won't even consider adopting from 'the states'. I don't want mamma coming back in two years saying she forgot to tell daddy about the baby etc. etc. etc. Back to the cars now.
38
posted on
12/17/2002 1:03:32 PM PST
by
TXBubba
To: TXBubba
darn good point. good luck!
topic on!
To: Centurion2000
.... and they are going to alienate a lot more customers by doing this .....Doubtful. The number of people who specifically would have bought a Jag but who won't now because of this is probably minimal. As shown by this thread, those people are probably going to buy American anyway (BTW, Jag is owned by Ford). On the other hand, many gays, who have excess disposable income and the style sense that Jag appeals to, are going to consider them simply because Jag is openly going after that market.
40
posted on
12/17/2002 1:05:23 PM PST
by
Heyworth
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