Methinks they are dreaming. There might be as many as 1/3 that number who are actively and openly in this culture and would be interested in this targeted product approach. And if they do it wrong they could alienate alot of other people, too.
Ever since Ford bought Jaguar, the new Jaguars look like a Taurus with a few more curves. And since Chrysler bought Mercedes, the new Mercedes sedans look like some silly immitation of a full-size Chrysler. They have no distinctiveness anymore, hence the crummy sales figures.