No need to promote it, it's rampant naturally here in NC.
We burn waste paper in our fireplaces, and throw the "recyclables" in with the rest of our trash.
We know that separating out glass, paper, aluminum, etc. just adds to our tax burden every time we take that stuff down to the government-run recycling depot. Not to mention wasting the citizens' time during the separation, the hassle of storing it, and the gasoline used to haul it to the recycling center.
Better to just bury it and be done with it.
In the 1920s, gambling or liquor were not permitted in WVa. At the Greenbrier, if someone was interested in it, they were referred to a customer who had a house on the grounds. A few years ago, they were clearing the land near this house, and discovered his empty bottles.
It turns out it was traincarloads of now priceless but empty Dom Perignon, wines, and scotch.
The guy was a broker, but I guess made a few bucks on the side gambling, and knew how to live. An inspirational story. I'd like to be someone's archeological site sometime.