Good article. It reminds me of a friend of mine who did some work for the IRS (ick) helping them to identify fraud using statistical methods. It turns out that the distribution of leading digits of pretty much all data follow a power law, so if you're going to create fictitious numbers you want to have more starting with 1's than 2's, more 2's than 3's, and so on. More detail
here.
Some blogs are popular because they're worth reading.
Most are not popular because they suck.
Whatever gives people the idea that their daily thoughts are of interest to a wider audience anyway? It's egomaniacal, I tell you!