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Web Sites Try Everything To Climb Google Rankings
The Wall Street Journal ^
| Wednesday, February 26, 2003
| MICHAEL TOTTY and MYLENE MANGALINDAN
Posted on 02/26/2003 10:33:37 AM PST by TroutStalker
Edited on 04/22/2004 11:48:18 PM PDT by Jim Robinson.
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To: TroutStalker
Never use Google--am probably one of the few.
To: fight_truth_decay
Why not use Google? It's the best search engine out there...
3
posted on
02/26/2003 10:50:41 AM PST
by
SunStar
(Democrats Piss Me Off !!)
To: SunStar
Its filtering is become more and more PC-ish, seems to me.
4
posted on
02/26/2003 10:55:13 AM PST
by
bvw
To: SunStar
My site is listed prominently for many, many search strings (Republican actors, 2004 election, khipu, chick flicks), and most of the folks who come to my website do so through Google, and through other sites which use Google's database & technology.
The skank ho in the article should have read Google's rules, which specifically prohibit hidden text, etc, and caution that those link-swapping deals don't really help. Serves her right that she's delisted.
5
posted on
02/26/2003 10:58:17 AM PST
by
JohnnyZ
(I am just here for the beer)
To: SunStar
Not in my opinion,on the success ($$$) of Ask.com for news and web searches and format I like much better..tried both and prefer ASK.COM.
My opinion
F_T_D
To: SunStar
The chart above may show google as "most used", but that to me doesn't make it the most efficient. PC users get use to something and don't compare. I have compared several times and ASK is my choice.
F_T_D
To: TroutStalker
I sure wish Google wasn't anti-Christian
To: JohnnyZ
"My site is listed prominently for many, many search strings (Republican actors, 2004 election, khipu, chick flicks), and most of the folks who come to my website do so through Google, and through other sites which use Google's database & technology." Mine (voicex.com) comes up fairly high on "Avaya Partner ACS" and other Avaya phone-system-related keyword searches, but I've also had to resort to pay-per-click ads on them to get listed at the top.
And I noticed the same thing the gal in the article did - back in November, my inbound phone traffic and email requests for quotes took an 80% nosedive. And I DON'T use any trickery. Now, one of my product lines comes up #1 without ANY ads, but that product line is "niche" and is only 5% of my business. The real bread and butter is the ACS, and the field is VERY crowded these days. I'm lucky to have a lot of repeat customers because the new stuff that used to come off the engines is just not there at the moment.
Michael
To: Texas_Jarhead
"I sure wish Google wasn't anti-Christian..." I hadn't noticed that it WAS. But I DO take issue with the idea that number of links = relevancy to search terms. That sounds like something People Magazine would come up with.
Michael
To: TroutStalker
ping to myself to read later
To: TroutStalker
A Google search for "Houston FreeRepublic" turns up our Chapter web site first. I gave up trying to beat the search engines long ago. If the web site is a business - advertise!
12
posted on
02/26/2003 11:44:19 AM PST
by
Flyer
(Rally for America - Houston March 1st)
To: TroutStalker
That's what Ms. Holman has done to keep up visibility for her Web site. Now she pays as much as $70 a month to appear in Google's paid listings. "You have no other alternative but to pay," she says. "I'm really frustrated that I don't have any other recourse. I've got to be in there somehow." Of course you have to pay. If you want to appear in the top listings you either have to 1) actually have the most popular site, or 2) pay for the privilege. 70$ a month is cheap for advertising.
The internet marketplace is growing up, the people who still think that it is some wonderland where the rules of every other marketplace don't apply need to grow up with it. It used to be that you could register domain names for free, until the volume of registrations overwhelmed the system. People grumbled about having to pay for something that previously had been free, but it was no longer feasible to run it that way when domain name speculation and parking was rampant. The same thing is happening again in the search engine business.
TANSTAAFL.
To: TroutStalker
I just punched my screen name into Google and my profile page came up ranking #7. Front page and I don't even advertize.
14
posted on
02/26/2003 12:12:43 PM PST
by
Slyfox
To: TroutStalker
TroutStalker, you are #1 on Google.
15
posted on
02/26/2003 12:14:24 PM PST
by
Slyfox
To: fight_truth_decay
fight_truth_decay, you are the only one listed on Google.
16
posted on
02/26/2003 12:17:14 PM PST
by
Slyfox
To: Slyfox
I am the #1 TroutStalker!
And the Trout sure as hell know it too, even without Google. ;-)
To: SunStar
SunStar, you must also add freerepublic to come up #1.
18
posted on
02/26/2003 12:20:26 PM PST
by
Slyfox
To: Texas_Jarhead
Texas_Jarhead, your screen name is also unique as that you are the only Texas_Jarhead known to mankind and Google.
19
posted on
02/26/2003 12:28:25 PM PST
by
Slyfox
To: Dan Cooper
If you want to appear in the top listings you either have to 1) actually have the most popular site, or 2) pay for the privilege. 70$ a month is cheap for advertising. It's not cheap if you don't get any replies. I don't know anyone who clicks through on the paid placements (ads) - being the most popular site is the only way to go.
That being said, how does one become the 'most popular site'? Here's a hint: the FR forums have a reputation for being addictive. It's a combination of breakings news and commentary.
When I launched two commercial sites last year, objective #1 was to get to the top of Google's rankings. The chief tactic was to emulate FR, F**ckedCompany, SlashDot, et al for their particular niches.
Both the mission and techniques have been accomplished. The two sites avg between 100-150k page views (not hits, otherwise the number would be 2x) per month. Sales-through at one of the sites has been pretty good (downloadable practice guidelines).
If fact, I've so saturated the market for anything to do with accounting regulation, oversight, etc. that the other day I was searching for something only tangentially similar and the first few hits where my own sites.
In case you're curious, the two sites are Sarbanes-Oxley and PCAOB-Online.
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