But more to the point, where are conservative advertisers who should be flocking to Savage's show? Who needs P&G or Sharper Image or Dell? Where are the hair restoration products, libido products, business opportunity promoters that populate so many conservative shows to support this guy?
Regardless of what he says, look at the way he says it.
He's mean and shrill, he's intentionally rude and will say anything to make the phones ring.
These companies have a great deal invested in developing, marketing and protecting their brand. I wouldn't blame them a bit if they don't want to risk it on Mike Savage.
Look at what happens when a brand deteroriates. The perceptions stick with a customer for a long time and many times even fly in the face of the facts.
Will you ever look at NIKE or "Martha Stewart" products the same?