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Junkyard blues: Fresh talk that Ford might go bust
The Economist ^ | March 13, 2003

Posted on 03/13/2003 2:50:37 PM PST by sarcasm

Ford Motor Company

Junkyard blues

Mar 13th 2003
From The Economist print edition

Fresh talk that Ford might go bust

AN ANALYST who made his reputation by forecasting the downfall of both Enron and WorldCom claims that America's biggest corporate borrower has been saved from going bust only because its name is Ford. Sean Egan is the founder of a young credit-rating agency, Egan-Jones, which is seeking recognition from the Securities and Exchange Commission. Its website trumpets its many triumphs.

To back up his headline-grabbing claim, Mr Egan points to Ford's persistent losses, heavy interest obligations, huge pension-fund liabilities, excessive leverage, over-reliance on securitised-debt sales, and more. His biggest worry is that Ford must keep tapping the market to roll over its debt. Last October, it was shut out of the unsecured-debt market when its spreads widened too far. Since then, it has relied increasingly on debt secured against customer repayments of car loans.

There are two problems with this strategy. One, says Mr Egan, is that, sooner or later, the established credit-rating agencies will not tolerate the way in which such secured issues in effect debase the firm's unsecured debt. The other is that conditions in the car business are getting tougher by the week. Sales in America will fall by 12% this year, according to the latest forecast from Autopolis, an industry consultancy.

Used-car values are now falling and inventories of new cars are rising. Both trends make it harder to raise securitised loans. Ford's inventory levels in America were running almost 20% above normal at the end of February. In Europe, Ford is cutting back its leasing deals.

Ford has brushed off Mr Egan's claim, stressing that its pension liabilities, for example, are manageable. This week, Standard & Poor's (S&P) reaffirmed the company's triple-B credit rating, one notch above junk status. Yet, since the failures of Enron and WorldCom, S&P and Moody's, the two biggest rating agencies, have faced criticism for being too slow to spot looming corporate disasters. Mr Egan's view is that, even if investors do not share his view that bankruptcy is on the cards, they should at best price its bonds as junk. As if to drive home the gloomy message, Ford's share price, around $37 in 1999, fell this week to $6.60, its lowest for 15 years.

Bill Ford, chairman and chief executive of the family company since Jacques Nasser was hounded out 18 months ago, is trying to re-trim the Ford vessel in the midst of a storm. General Motors (GM) has wrested the initiative in the American market, gaining market share from Ford thanks to its generous sales incentives. Ford has had to follow suit, even though its higher costs mean it is in no fit state to do so. GM's boss, Rick Wagoner, admits that the February slump in sales showed that discounts were losing the power to stimulate sales, after a good run ever since they were introduced after the terrorist attacks of September 11th 2001. But he is determined to get them working again.

Some progress has been made at Ford. Although it lost $980m last year, this was down on the $5.4 billion deficit in 2001. After stripping out one-off charges and accounting changes, it made profits of $872m last year, compared with an operating loss of $782m in 2001. It is closing some American factories and straining to improve quality and its tired product range. Its European business has been reshaped and excess capacity slashed. The strategy of Ford's Premier Automotive Group (which comprises Land Rover, Aston Martin, Volvo and Jaguar) is being rewritten after overspending by former management.

Yet, ominously, just as Mr Egan and recent increases in spreads on Ford bonds over treasury bonds have set alarm-bells ringing, signs of tension at the top of the company's British-dominated management team have emerged. Amid much embarrassment, Sir Nick Scheele, Ford's chief operating officer and number two to Mr Ford, this week reversed a decision to place all of the firm's advertising in the hands of WPP (a British-based agency group that already handles 80% of it). A leak to the Detroit News said the firm was reviewing whether he had breached Ford's purchasing procedures. It is hard enough to steady the ship in a storm; when people start to attack the judgment of the first mate, might it not be time for the big American banks to launch a lifeboat

TOPICS: Business/Economy; News/Current Events

1 posted on 03/13/2003 2:50:37 PM PST by sarcasm
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To: sarcasm
2 posted on 03/13/2003 3:00:46 PM PST by stands2reason
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To: sarcasm
Jacques Nasser - good time to bring him up as we can always use another reason to hate the French!
3 posted on 03/13/2003 3:02:15 PM PST by Steven W.
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To: sarcasm
Ford has had problems for years. Number one is the quality of its products. Dodge has gotten by somehow with building junk for years, but Ford is looking at payback day.
4 posted on 03/13/2003 3:05:00 PM PST by RightWhale (Theorems link concepts: Proofs establish links)
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To: sarcasm
I loved my GT Mustang.. I like the F150's too.

It would be a real tragedy if Ford went under.


5 posted on 03/13/2003 3:05:33 PM PST by Jhoffa_ (Yes, there is sexual tension between Sammy & Frodo.)
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To: RightWhale

That's no lie. But these "mopar" guy's are like Harley riders, they are loyal to a fault.

Especially with regard to their dog ugly pickups..

6 posted on 03/13/2003 3:07:00 PM PST by Jhoffa_ (Yes, there is sexual tension between Sammy & Frodo.)
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To: Steven W.
Jacques Nasser - good time to bring him up as we can always use another reason to hate the French!

Yeah, except he Jac is/was an Aussie!

7 posted on 03/13/2003 3:49:40 PM PST by Jambe
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To: Jhoffa_
I've had wonderful luck with my fords ----they're already old when I buy them and I can drive them for years. I hope they keep making them so I'll be able to buy more used ones in the future.
8 posted on 03/13/2003 4:14:46 PM PST by FITZ
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To: sarcasm
Dear Ford:


Signed, a loyal Ford driver.

9 posted on 03/13/2003 4:16:40 PM PST by Petronski (I'm not always cranky.)
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To: sarcasm; rohry; Wyatt's Torch; arete; meyer; DarkWaters; STONEWALLS; TigerLikesRooster; Ken H; ...

I know of five people driving new Ford pickups that haven't paid a dime for them yet.

10 posted on 03/13/2003 4:31:03 PM PST by razorback-bert (At Ford, Quality is job 1 - Repairs are job 2!)
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To: Jambe
My vote:

He is from Lebanon

11 posted on 03/13/2003 5:25:00 PM PST by Tripleplay
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